SaaS companies

Personalize your website for visitors and users to drive conversions, increase ROI and boost customer lifetime value.

Segment your traffic

SaaS businesses deal with several audiences. Leads and customers, as well as customer types. Some may vary in job title, company size or plan preference. With Unless, you can identify and segment all of your traffic.


Firmographic personalization

Use firmographic personalization to increase conversions. Unless enriches visitor data with company and industry information that can be used to deliver highly targeted content.


Timely messages

In the early stages, you can use our add-ons to collect email addresses for newsletter sign-ups, gated content, or demo requests. At a later stage, the same add-ons can be used to convert leads, upsell existing customers or inform them about upcoming features, webinars and events.


The power of data

Combine the data in your CRM or database with the data that we can provide for a fuller picture and a more personalized experience. User data, pricing plans, billing and renewal dates, team members, features they have vs. upsell opportunities, and more.


Experiment, analyze, optimize

With Unless, you can make simple changes to your site, from modifying headers and CTAs to changing images and other page elements. You can also analyze and experiment with your audience segments and personalizations, making changes when needed to drive conversions. All of this with a quick set set-up and tested live in no time, without calling in the developers.

"Using custom drop-in components of Unless made our in-app messages 30x faster! And the integration with Visma Data Lake opened even more doors for better user experiences."
MADS JOHANSEN, Team Lead - Marketing Automation at Visma e-conomic

Related recipes

Frequently asked questions

Yes! We integrate with many ESPs and CRMs. You can find the list here. If you need a different integration, you can always contact us.

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.

The answer to this depends on your remarketing solution. Generally, Google Ads, Facebook, AdRoll, and any other remarketing platform allows the upload and targeting of users based on email address. Additionally, you can use your email list to find similar audiences also known as lookalike audiences.

The self-segmenting components ask your website visitor to which audience they belong. Once they make their choice, the visitor becomes a member of that audience. Very useful for websites with a clear segmentation in mind!