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Add in-product announcements to inform users of new features

Highlight any new additions you are making to the product to increase adoption and keep your users happy.

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Who: UNLESS & Online accounting software provider

When new features are available in a product, it is common to inform users in an email. At Unless we are continuously making improvements and adding new features and functionality to our platform. And while we want our users to know about these updates, we also like to keep the emails we send to a minimum.

For that reason, we decided to make use of in-product announcements to promote new features. Below you see an example of a side-box overlay we created using an existing component template. We simply changed the text, image, and URL and it was ready to go live!

Side-box component with a new feature announcement

We wanted to show this update to all of our users. However, depending on the situation, you might want to announce a new feature only to a subset of your users.

For example, one of our customers, an online accounting software provider recently made it possible for their administrator users to get specialized support by calling a certain phone number. Naturally, this announcement was only relevant to administrator users of their product instead of the complete user base so they made sure to set the audience accordingly.

Side-box component with a new feature announcement for administrator users only

Note: You can find this example and more in the Visma e-conomic case study.

Frequently asked questions

Overlay components render on top of your web page and include bars, pop-ups, popovers, side-boxes, and such. Inline components on the other hand are elements that can be placed directly within a page, without breaking the experience.

[In this article]( "Cookieless experiences"), it is explained how to enable cookie consent and how to turn on cookieless experiences.

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