UI on human terms

In the past few years, we have been growing from a personalization engine towards a full-blown conversational UI platform. And there is more to come.

Our promise to you

Conversational UI

Leveraging the power of natural language processing, we will turn your existing product user interfaces into a dialogue.

Open-source, composable components.
We understand the importance of transparency, extensibility, and portability. All our UI components are open-source as a result.
No-code deployments.
Our platform powers handholding for onboarding, activation, support or commercial funnels. The people who care most about this are often non-technical. So, deployment must possible without code.
Battle-hardened privacy protection.
We are a post-GDPR company, with the importance of privacy in mind. Our architecture is carefully designed to cater to this.

A short history

We have been methodically building our platform in the past few years, culminating in the conversational UI platform it is today.


Originally, UNLESS was launched as a personalization platform. In 2020, we released a UI component library with user profiles that connect to third-party systems through our integrations.


In 2021, we doubled down on CRM integrations. We improved audience segmentation and A/B testing. Our components were much improved due to feedback of some big customers.


Due to heightened demand, we expedited the launch of our open-source component framework, enabling developers to create their own custom components. We enrolled in OpenAI's beta program.

And then there was 2023

In 2023, we made a huge step towards our goal of humanizing user interfaces. We connected the dots by adding a central AI to orchestrate a unified conversation with each user. Suddenly, every Unless component became conversation-aware.